Zeroing in with Zoe

The cat is out of the bag! Or should I say the cheetah is out of the bag?

But first a little backstory …

It all started with a phone call in July where Jenn and Kevin of Nordjork, and I talked about how great last season was and how to make this season even better. They asked me, “what can we do for you?” That is the kind of support and kindness that they embody.

I told them I have been dreaming of a custom neckie inspired by my love of leopard prints. If you haven’t noticed, you might now. I have lots of cheetah and snow leopard print clothing like bike shorts, gloves, town outfits, etc. I hand-made a fleece neckie with fabric from Joanne’s (who have sadly closed RIP) and raced my first IBU Cup wearing it. I shared my love for this jungle cat and my desire for a custom neckie, so together we took this white cheetah base and paired it with Nordjork's colorful flare, the result is ...

Nordjork x Zoe Disco Leopard Neckie

Part of the planning process included creating the logo which bears the words "Zeroing in with Zoe" under 5 targets ⚪️⚪️⚫️⚫️⚪️ an ode to my passion for biathlon. We made sure the logo fits the 15cm size restrictions for sponsors to be allowed on the IBU Cup circuit.

The neckie is live on their website linked HERE!!

I'm so excited to wear this print this season and hope you join the disco party! (P.S. they ship international)

If you buy one, please send me a photo wearing it!!